The Chola de Guano: Bakery Heritage, Cultural Identity, and the Feasibility of its Certification as a Traditional Specialty Guaranteed (TSG)

Resumen

The Chola de Guano is a traditional bread from Chimborazo, Ecuador, whose artisanal production and cultural value make it a symbol of local identity. This article examines its historical origins, production methods, cultural and socioeconomic importance, and the feasibility of obtaining certification as a Traditional Specialty Guaranteed (TSG). Based on a documentary and qualitative approach, the findings reveal that the Chola combines generationally transmitted techniques with contemporary adaptations, preserving its authenticity. Results highlight its role as a driver of tourism and the local economy, while also identifying both challenges and opportunities for achieving TSG certification. It is concluded that the product meets the fundamental criteria of originality, reputation, and documented tradition, although implementation demands organizational cohesion, institutional support, and strategies that balance heritage preservation with economic sustainability.